Ripple Effect Dragon Boat Foundation (Ripple Effect DB) is a local non-profit, and water sports team. COVID-19 was a tough year for the organization because:
I saw their website as part of the solution. I led a team and mentored a UX designer in an end-to-end website redesign for a non-profit organization. I addressed the needs of board members, donors, and website visitors.
<aside> ❓ The Problem: How might we continue to sustain the non-profit for the long term?
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<aside> 🤔 The Hypothesis: Improving the website to accommodate its visitors will bring the Ripple Effect dragon boat organization closer to its goal.
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<aside> ⛳ The Goal: Address the needs and pain points of our audience.
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Upon kickoff I asked stakeholders what audience needed to be addressed to work towards our goal. We identified three groups of users that visit our website.
Who are the website's visitors?
One of the best ways to understand a problem is by talking to people about their experience. Participants were screened to match the three audiences. They underwent a 20-minute interview conducted by me and using scripts that I created.
<aside> 💬 "Honestly, no website would cause me to champion a non-profit on its own. If I were to champion your non-profit to my company, it would be primarily based on a recommendation from a close friend." - Jane Doe, anonymous Donation Champion interviewee
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